UC Service Learning, Yearbook 2020

Faculty of Communications Introduction to Advertising Course Level : Various levels

Faculty of Communications Communication Challenges Course Level : First year Teaching Staff: -Teachers: Cristián Aldunate, Ignacio del Fierro and Fernando Acuña. -Assistants: Nicolás Couto, Francisca Lizana, Pablo Verdaguer and Catalina del Valle.

Service Learning 2020 Projects UC Service Learning Yearbook 2020

Teaching Staff: -Teachers: Gregorio Fernández. -Assistants: Javier Marchant and Catalina Martínez.

Community Partners: Neighbors of villa Campus San Joaquín and Municipality of Macul. Project description: ElThe students developed logos, slogans, social media posts and types of advertising. In this way, the students were able to apply what was seen in classes with real cases of communication needs. Everything learned is applied in the real world. Attended needs: Neighbors, who due to the pandemic reinvented themselves and made their own ventures, worked collaboratively to improve communication and image of their brand.

Reflection strategy (s) used: Essays of being. Assessment strategy (s) used: Oral presentation.

Community Partners: Rural Health Work and Office of Sustainability UC. Project description: The students created: Manuals for the use of social networks, designed flyers and made a presentation video of the organization. Attended needs: Improve the communications of organizations by segmenting messages according to the target audience. Support them in the creation of manuals for the use of social networks.

Reflection strategy (s) used: Social Prejudices, Criteria and Inequality. Assessment strategy (s) used: Oral Presentation and Rubrics.

Service Learning 2020 Projects UC Service Learning Yearbook 2020

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